Lam Partners
Lam Partners is an architectural lighting design studio with a global portfolio spanning stadiums, museums, hospitals, offices, and libraries. With decades of experience shaping how people experience space through light, they partnered with our team to clarify their brand and better articulate the depth of their expertise. The goal was to create a brand system that reflected both their technical mastery and their role as visionaries in light.
Senior Designer: Logo, Brand Elements, Brand Guidelines
My Role
CD: Laura Stull
AD: Lisa Oliver
Copywriter: Amanda Benson
Designer: Bryony Redhead, Jessica Lyons
Credits
Through extensive workshops and collaborative brand development sessions, we identified light itself as the core organizing principle of the identity. I helped translate this concept into a cohesive visual system from logo design to typography, color, and graphic language, all of which was informed by the idea of light moving through space. The system uses contrast, rhythm, and spatial tension to echo how light behaves in the built environment, creating a brand that feels precise, intelligent, and intentional.
