Catnip Ninja
Catnip Ninja is a Portland-based brand creating organic catnip spray for playful cats and their humans. The founder came to me with only a name and a vision for something fun and distinctive that could stand out on pet store shelves.
Freelance Designer: Logo Design, Packaging, Brand Identity, Illustration
My Role
The brand needed to feel natural and premium while still embracing its quirkiness. I explored three creative directions, each testing a different balance of tone, color, and personality. These concepts ranged from more organic and textural to bold and energetic.
Through close, iterative collaboration with the founder, we refined toward a playful direction anchored by a vibrant “catnip green” palette and expressive typography. Every decision focused on capturing the product’s energy while maintaining clarity, credibility, and shelf appeal.
The final identity gave Catnip Ninja a bold, recognizable presence in retail environments while staying true to its natural ingredients and joyful spirit. Following the rebrand, the founder shared that the product sold out in stores, a result that reinforced the impact of a clear, confident visual system.
