Next Mark
Next Mark Credit Union, based in Fairfax, Virginia, needed a new brand to support their new name and reflect who they serve. While at Ziba, I helped lead the creation of a complete brand identity that felt modern, trustworthy, and rooted in community.
Senior Designer: Brand Identity, Logo, Website
My Role
CD: Aura Aragon-Ball
Credits
The brand was built around the people Next Mark serves. Their membership includes a strong base of community service members across Northern Virginia, so the identity needed to feel dependable, respectful, and forward-looking without losing warmth. I helped design the new logo and define the broader brand strategy, then expanded that foundation into a cohesive visual system. We brought in elements like a vibrant yellow, craft paper and grid patterns to give the brand an energetic workshop feel, to reflect their hardworking customer base. I also designed the website, translating the brand into a clear, accessible experience that supported both existing members and new audiences.
The result was a cohesive brand and digital presence that marked a clear new chapter for Next Mark. The system gave the credit union a modern identity while staying grounded in service, trust, and local connection.
